# Background

Overview of Binance Web3 Wallet

Binance Web3 Wallet is a non-custodial wallet powered by MPC technology. Designed to lower barriers of entry – improving ease of use, while not compromising on security, Binance Web3 Wallet aims to serve as the easiest way for users to get involved and explore Web3.

# Campaign Engagement

The Binance We3 Wallet was set to launch on 8th November, accompanied by a two-phase campaign with Acala in the near future.

 # Acquisition Campaign

All new users who create a Binance Web3 Wallet conduct one swap and do some actions in Acala EVM during the campaign period will be qualified to receive a special token airdrop.

# Why

Acala as a campaign sponsor, the users can be guided to interact with Acala EVM via Binance Web3 Wallet. While gaining exposure to Binance's 150m user base via Binance's full media channels plus in-app banner, Acala will raise more awareness and bring in new users to your ecosystem. Rewards can be targeted to users who interact with Acala at this stage, so in the 2nd phase of the campaign, these "old" users from the 1st phase will receive additional surprise rewards.

# Sponsor Requirement

Propose to be the Binance web3 wallet sponsor of their two-phase campaign. The total budget for the campaign will be 1,657,197 ACA tokens. And with a dedicated in-app section for Acala's campaign only plus a longer exposure period, Acala can bring in vital on-chain activities and lock users more easily within the ecosystem.

# More details about the two-phase campaign:

1st phase starts with 621,449 ACA tokens which will be fully distributed to Web 3 wallet users.
2nd phase starts with 1,035,748 ACA tokens which will be fully distributed to users participating in the Acala exclusive campaign.

# Benefits

1. Exposure to a bigger pie of potential users for the Acala Ecosystem: existing campaigns reach users who already have a wallet such as Metamask and interacted with blockchain before. Whereas, Binance has a huge user base of 150m and many of these users are pure traders who do not have a web3 wallet before or never interact DIRECTLY on-chain.

2. Binance will promote the wallet and associated campaign across all platform PRs, media channels, and in-app banner inclusion of Acala and key projects' names. The 2nd phase of the campaign will exclusively be featuring Acala to all Binance Web3 Wallet users.

3. If Acala has a marketing campaign budget planned for Q4/Q1 corresponding with new product release/push, this might be one of the most efficient uses of funds by leveraging Binance as a reputable and solid platform to outreach as many real users as possible

4. Access to the bigger pie of potential users
5. Activities generated on-chain and directly contribute to Acala's on-chain metrics
6. Only real users will receive our rewards - maximize efficiency of use of budget and reachability of potential users


- **Problem Statement:** Engage Binance Web3 Wallet users in Acala EVM to expand user base and increase on-chain activities.
- **Significance:** Access to Binance's 150 million user base, increasing awareness and user engagement.
- **Proposed Solution:** Sponsor a two-phase campaign with a total budget of 1,657,197 ACA tokens to incentivize users to interact with Acala EVM through the Binance Web3 Wallet.
- **Expected Outcomes:** Increased exposure to potential users, enhanced on-chain activities, and efficient use of marketing budget.

#89 Proposal for Acala x Binance web3 wallet campaign

No Active Proposals